Corporate Social Responsibility And The Employee Stakeholder

‘Realism or idealism? Corporate social responsibility and the employee stakeholder in the global fast-foot industry’, written and published by Tony Rolye in January 2005, who is an expert in international and comparative employment relations. This article concentrates on how corporate social responsibility is now on the global agenda and how multinational corporations are being urged to address issues based on ‘Stakeholder democracy’ . Tony Royle mainly focuses on McDonalds and their distaste against trade unions. This papers main aim is to discuss and analyse the points put forwards by Tony Royle. Tony Royle’s focus in his article is to show us how corporate social responsibility on a global manner is being incorporated in fast-food†¦show more content†¦Royle clearly states throughout this paper how he does not believe that corporate social responsibility will be correctly enforced and effective at McDonalds. Royle supports this claim by stating that the ‘concept of stakeholder democracy is unrealistic’ and that ‘without the good faith in employers †¦ solutions like CSR are unlikely to be of any real value’ . This suggest that Royle believes that without a change in the view of the employers, corporate social responsibility will not be achievable nor effective. However, this is only Royle’s opinion on one fast-food Corporation and so this point can be argue to be biased to some extent and cannot be representative of the wider fast-food industry. In addition to this, Royle mainly focuses on how the employees at McDonalds have been treated in terms of low-wage, employees’ rights and misconduct. The employees are shown to be consistently mistreated and Royle uses the words ‘harassment’ and ‘intimidation’ to further support his claim. Royle gave statistics on how McDonalds wanted to ‘reduce costs’ and in ‘1994 a typical US worker would start work on around $4.00 ( £2.50)’. This supports Royle’s claim that McDonalds did not treat their employees correctly considering the amount of work they have to do. Royle’s claim can be further strengthened by 100 demonstrators who protest and demanded for better pay from McDonalds . The data that is used by Rolye to support his claims have